HELLO AGAIN WORLD 🙂
Welcome to Direct Insight– Your free guide to Foodservice.
Blogging is something I have always wanted to do but I’ve never found anything I wanted to share with the world or to inform people about. That is, until I entered my first job in market research, telesales, and customer service which immersed me in the word of ‘Foodservice’. As a self-confessed foodie I saw this to be the perfect opportunity to share my continual knowledge of the Foodservice industry. I aim to build my knowledge, meet companies and consumers of various brands and, if given the opportunity, to help out on various projects whichever they may be. I love attending expos and events and speaking to likeminded individuals.
My ambition for this blog is to create a site whereby businesses & consumers can receive up to date detailed media reports about the industry. Sourced from a variety of resources and with insight all rolled in. A big task? I don’t think so and it won’t stop there! I intend to build this opportunity up by using existing experience in Research, Psychology and Customer Service to name a few. Wondering how? Then just send me an email and I would love to discuss ideas over coffee…Man I love coffee!
When I first started this blog I designed it to be a trial pseudo-website, professionally written and attractive to businesses. I soon realised that I was creating a false image and upon reading other people’s blogs and looking more into WordPress I found that I was taking the complete wrong approach. I tried to approach blogging very much from a ‘business’ point of view with professional sounding text and all I achieved was sounding like every other business and, quite frankly, boring…
Very boring indeed…
I feel blogging to be a very personal platform for a variety of people and this varies from person to person. Some people invest a lot of time and effort into their blogs and care very much about them. This, in turn, makes them more engaged when people view, comment, like or even visit their blog. Others aren’t so devoted. I want to break down the metaphorical walls build between both ‘businesses’ & everyday folks and connect on a level we can all relate to and that is food and drink! It surprises me how many people are aware of brands but no necessarily the company behind them. For example,Did you know that Millicano, Kenco, Cadburys, Oreo and Belvita are owned by the same company?
So, what can I do for you?
Well, as a Psychology Graduate I am well versed in the world of research. Throughout my time at university I completed two pieces of research which gave me great exposure to crucial and complex statistical analysis as well as construction of surveys, questionnaires and other varied research methods. I have over 6 year’s customer service experience and this is continually being built by my current occupation. I am ever expanding and exploring the world of Foodservice and I am always willing to learn when given the chance.
Please feel free to let me know your views about my blog or ideas. Is red and orange a good choice? Should I move the contents of the right hand side of my page around? Should I get a better picture and invest in a nicer picture? I appreciate any comments good or bad and would be happy to talk about any ideas you have or are planning on working on. This is a Free service to which I would be happy to provide.
A journey of 1000 miles starts with a single step and this… is step 1.